Dove’s innovation for the end of 2020 included a product launch for their Anti-Dandruff shampoo and conditioner at Costco. This project required artwork for a boot to hold two products together as well as artwork for the Costco pallet tray. Since this is an Anti-Dandruff product, we needed to have specific information on the tray and boot in order to follow Health Canada safety regulations. Taking in all of the comments from various stakeholders such as Brand, R&D, Costco and Production teams, we developed the Canadian in-store display and secondary packaging artwork for this product line.
May 18, 2021
In-Store Displayers