We updated Magnum’s existing shelf blade to highlight their new Non-Dairy product line. The shelf blade was quite narrow so this was a bit tricky. We played with the brown, green and gold background to come up with a sleek design that also incorporates images of the two new Non-Dairy flavours. We also designed the accompanying coupon which were needed in two different sizes. The 4×3″ coupon was used on the shelf blades and the 6×3″ size was used as a stand alone coupon. Both coupons and shelf blade were needed in an English version and French version.
May 18, 2021
Point of Sale Materials