St. Ives Gentle Smoothing Skin Care Set Redesign
Designers of packaging, advertising, sales & merchandising materials. Clients in Canada, United States, Europe, Australia & The Caribbean.
Toronto creative agency, creative agency, design agency, creative agency, Pickering design agency
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St. Ives Gentle Smoothing Skin Care Set Redesign

St. Ives Gentle Smoothing Skin Care Set Redesign

The current artwork for St. Ives’ Gentle Smoothing Skin Care Set needed to be updated to reflect ingredient focus and fun personality of St. Ives. New concepts were developed and presented to the brand team. We started off with designing the set with the supplied model shot. Ultimately we decided to remove the model to allow more focus on the ingredients and products. This approach allows consumers to clearly see what is inside the box since the packaging does not have an opening. The copy was also tweaked to emphasize St. Ives’ commitment in using 100% naturally sourced extracts, exfoliants and moisturizers.

Client

St. Ives

Date

March 18, 2020

Category

Packaging