The To ‘Do List: Naughty or Nice is the second wave of The To ‘Do List program which was activate for 4 weeks of the holiday season (November 7 – December 4). The To ‘Do List: Naughty or Nice asked shoppers to identify whether they were on the “Nice list” or the “Naughty list” to see relevant styling & regimen content on a digital styling hub. The To ‘Do List gave women a whole new range of styles to try, as well as tips, tricks and how-to videos
TRESemmé / Dove / Nexxus
To 'Do List Campaign
August 12, 2015
Multi-Media Campaigns