Vaseline COVID-19 Video

We worked with the Vaseline Canada Team to quickly adapt a Global supplied 15 second video for the Canadian market. The scope of work included modifying the copy and replacing the packs in the ending scene to show the Canadian packaging.

A couple of weeks went by after the 15 second Vaseline video project was completed before the same client contacted us again. Due to the sensitive nature of COVID-19, their marketing team decided to shorten the 15 second video to a 6 second story. This meant that we had to re-edit the video + music, cutting away all the non-essential parts, leaving only the most important part of their messaging. The creative direction was changing day by day. They informed us that they had run out of the Rough Hands Rescue SKU and wanted to replace the end frame image with Extremely Dry Skin Rescue instead. We were able to quickly adapt the 15 second video asset and make all the necessary changes for them to launch this video in time.