The Wishlist Hair Campaign asked consumers to nominate someone for a chance to win a trip for two to NYC. Secondary prizes included 1 of 30 Hair Kits. This program was activated for 4 weeks during the holiday season. Components included shelf flags, digital advertising banners and an online website where the contest entries were collected. The website also featured videos of beauty vloggers demonstrating how to use these products to achieve trendy hair styles for the Holidays.
TRESemmé, Dove, Nexxus
June 14, 2015
Multi-Media Campaigns